The opening of our new store in Westfield London is inching closer, so we sent buyer-turned-undercover-agent Jo behind the scenes to check on progress …

Here’s Sophie inspecting the shop-fit – doesn’t the store look enormous? You can see the hairdressing department taking shape, with an aquarium big enough for an ocean full of fish! Work will soon begin on the shoe department and if you’ve ever taken a ride on the famous Trotters Train, you’re in for a treat. A handcrafted Trotters Plane is being built at this very moment, ready to be flown in for the first shoe-fitting at our new store.

The builders aren’t the only ones working hard. We’ve been busy planning exciting events for the opening day, featuring your favourite fairy tale characters, competitions, and special guests … including a certain someone with knobbly knees and turned out toes, and a poisonous wart on the end of his nose!